Hey Catherine

2 minutes. Plain English. No jargon.

I know you think I'm crazy.

I know this is confusing.

So I built this just for you.
Two minutes. No jargon. Just the truth.

here is the problem

Every year, American cities spend
twelve billion dollars painting over graffiti.

The artist earns nothing.
The city wastes a fortune.
The wall goes blank and it starts over.

Nobody wins. For decades.

Elliott saw that and asked a simple question:

What if instead of paying to erase it,
you paid the artist to do it right?

Commission the murals. License the art.
Run youth programs. Build careers.

Cities save money. Artists get paid.
Neighborhoods get beautiful. Everyone wins.

it started with bananas

You know that story about the guy
who traded a paper clip up to a house?

Elliott's version started with bananas
pulled from the trash and turned into bread.

Trash into treasure.
That's always been the motto.

ok but how does it actually make money

SIX WAYS

City ContractsCities pay him to run art programs instead of cleanup crews$5K-$100K/yr per city
Brand SponsorshipsNike, Red Bull, etc. sponsor murals with real artists$1K-$50K per deal
Art LicensingMural designs on products, merch, campaignsScales globally
Youth ProgramsSchools and institutions pay for workforce programsGrant funded
ConsultingOther cities hire him to build their own programs$2K-$20K each
Platform Fees15-20% on commissions. Industry takes 30-50%.Recurring

year one revenue projections

If barely anything goes right: $31,000

If it goes as planned: $131,000

If it takes off: $417,000

Every number is sourced and documented
in a 20-section whitepaper he wrote.

people have already done this

Meow Wolf started as artists in a garage.
They now make $290 million a year.

KAWS started painting bus shelters.
His pieces now sell for $14.7 million.

Mural Arts Philadelphia has been running
for 40 years on $18 million a year.

Elliott built the system that combines all three.

the size of this market

$1.17TRILLION

That is the U.S. arts and cultural economy.
Growing faster than the rest of the economy.

This is not a side project. This is an industry
bigger than most people realize.

what he already built — with zero dollars

A 50+ page platform. Investor decks.
15 legal contracts. City proposals.
International expansion plans to Tokyo.

A whitepaper. An economics model.
32 AI agents that run the system.

All hand-coded. Between school pickups
and bedtime stories. For five kids.

Total infrastructure cost: $0

HERE IS THE BOTTOM LINE

He built a real business from nothing.
In an industry worth a trillion dollars.
With a plan that is fully documented.

The platform is live and breathing.
The legal work is done.
The math works at every level.

All he needs is enough time
to close the first deal.

Catherine.

He is not making this up.

He built something that could change
how cities work with artists everywhere.
And he did it while raising five kids alone.

He doesn't need you to understand all of it.
He just needs you to know it's real.

with love

THE LOCAL MOTIVES

See it for yourself.

The Full Film The Whitepaper
The Full Site The Economics The Domino Effect

thelocalmotives.org